Orthosports Medical Center in Dubai, an institution with 15 years of experience and proven class of its own wanted to rebrand itself and have a more authentic and current corporate branding. That is where we came to the aid.
Orthosports Medical Center in Dubai, an institution with 15 years of experience and proven class of its own wanted to rebrand itself and have a more authentic and current corporate branding. That is where we came to the aid.
We designed a new corporate logo for them, created a new website for with modern vision and adequate copywriting that provided clients with the needed information. The website itself was something we’ve done many times and were sure we are going to nail it once more but our experience in medical copywriting was not as big as in our web skills so we were a bit worried. It turned out that it was not a problem as with a small research the client was more than happy with our copywriting and we were ready to launch the website.
What we still needed was to communicate the new vision to the public and deliver a strong message. We always try to tell the right and true story and that is why we did not want to say Orthosports had some NASA technologies or something else. We simply said “We care for our clients for 15 years, we’ve proven we make a difference”. We used mainly Facebook and Google AdWords to carry out the campaign, promoting various doctors and physicians and monitoring the whole process changing the strategy if needed.
The results speak for themself. For less than a year we’ve managed to improve page viewers by 22, 81% and overall users by 33, 52%.