Power Brands is one of the leading distribution and brand building companies in Bulgaria. They approached us with the challenge to make a digital activation on Facebook and a video production for their brand Black Ram whisky. It was not an easy task since Black Ram is one of the leading Bulgarian whisky brands with intense individuality and well-known distinct flavor.
But if there is one thing you should know about us, it’s that we are not afraid of challenges! Contrariwise – they are inspiring us.
So, we created a plan for the video and the digital activation, we chose the perfect awards for the winners, and after we got the client’s approval, we created the Facebook content and scheduled the video. Also, we found the perfect actor: excellent for the mission we wanted to accomplish. Our team wrote the scenario for the video, the voice-over and made customized music to create an astonishing video with spirit, sense, and style.
Our primary goal was to make the audience feel the power of the Black Ram legend and to show the people what they don’t know about the product. So the video had to reveal the secret of Black Ram whisky. That was the main and fun part of our Facebook activation – we made the audience answer a specific question, linked to the history we showed on the video.
The mission of the video was to display the main distinguishing features of the Black Ram whisky – craftsmanship, ageing in barrels, expertise, product care.
Now, watch the video and feel the strong character of Black Ram whisky!