INGILIZ

As we are known for our love for challenges, INGILIZ brought us the next one. We had to manage the rebranding of a brand with 21 years of history which, though, was little known. The aim was to raise awareness and position INGILIZ as one of the leading shoe brands in Bulgaria.

The strongest trait of INGILIZ is being a manufacturer of high quality leather shoes. That was the first thing we focused on. Our photo and video team headed to Peshtera where the shoes are being produced to shoot “backstage” – the whole process of creating a shoe from the sketch to the packing in a box. The results were beautifully captured video and photos that tell the whole story of the shoes and show the faces of the people who are truly devoted to their craft.

Meanwhile we were working on delivering a detailed strategy about the whole rebranding process.
Firstly, we designed a new more fashionable and up-to-date logo. The next step was redesigning the website www.ingiliz.bg in order to make it look trendy and easier to interact with.

In the same time the TAKE a PIXEL team was already working on developing a concept for the upcoming spring-summer collection shooting. We were arranging two separate photo shoots – an image and a catalogue one. Both were driven by the idea of minimalistic stylе. Through vivid colors and light shades we recreated a summer day enjoyed with a pair of stylish shoes. The final result was very subtle and totally different style from the previous ones. It was embraced by the audience and made a clear statement that INGILIZ is about to change completely.

New season, new strategy, new approach… Our goal was to reach a new audience of fashion oriented young ladies. Apart from managing Facebook ad campaigns oriented towards them, we started implementing influencer marketing with the leading Bulgarian fashion bloggers. Gradually INGILIZ started experiencing greater interest and raised awareness among the target audience. Through these influencer campaigns INGILIZ gained exposure to tens of thousands narrowly targeted potential customers.

The summer season was going to an end but something completely new was about to happen. The borders were to be broken down as the goal was even more ambitious – INGILIZ is going global. Many steps had to be taken before we can gain a global presence.
First of all, we had to get a clear picture of how INGILIZ was going to be positioned. We came up with the new slogan “Enjoy life with every step” as we knew what pleasure it is to wear the INGILIZ shoes. That was the pillar around which we built everything else – new photo shoot in clubbing style, image video, and last but now least, a global website – www.ingiliz.com . From this moment on INGILIZ looked totally different – from its products to its image.

We started managing international Facebook profile and ad campaigns along with influencer marketing. So far we have collaborated with many international influencers from different countries – the UK, USA, Mexico, Russia, Germany, Italy and Croatia.
It is really exciting and inspiring to empower a brand such as INGILIZ because we love to have clients which set the bar higher and higher every time.

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