As we are known for our love for challenges, INGILIZ brought us the next one. We had to manage the rebranding of a brand with 21 years of history which, though, was little known. The aim was to raise awareness and position INGILIZ as one of the leading shoe brands in Bulgaria.
The strongest trait of INGILIZ is being a manufacturer of high quality leather shoes. That was the first thing we focused on. Our photo and video team headed to Peshtera where the shoes are being produced to shoot “backstage” – the whole process of creating a shoe from the sketch to the packing in a box. The results were beautifully captured video and photos that tell the whole story of the shoes and show the faces of the people who are truly devoted to their craft.