Bergner Bulgaria Boost

The results of our first campaign for Bergner Bulgaria couple of years ago, dedicated to the launch of their new online shop, awarded us with the trust of the client to continue working and developing their social media presence as well as boosting brand awareness, brand engagement and of course online sales.

Our main social channel was Facebook, so we focused on building the most effective content strategy, which includes a diverse mix of content types according to the goal pursued. In collaboration with the client, we choose the most appealing products to create presentational posts so the audience can get acquainted with the brand and the products.

To boost brand awareness and especially engagement, we started to create more funny posts, questions, guessing games, etc., which push the followers to like, share and comment hence increasing the organic reach and engagement with more than 250% in one year. To further engage the followers base and gain even more exposure, we also create giveaways and encourage people to show their knowledge, skills, or talents.

The social presence has a positive effect on the sales, but that’s not enough, and we know it, so here comes our performance marketing team. For their needs, we create simple but efficient promo visuals and designs based on the rules proven to work in our long term experience.

The performance marketing efforts lead to the stable and fast development of the online shop. Using mainly Facebook Ads, Instagram Ads, Google Ads, and email marketing, we managed to increase the average monthly revenue more than five times and got up to 46:1 ROAS on several campaigns.