Our team created the logo of the brand that represented the overall idea, having the symbolic pin character incorporated in itself. Then it was time to create the brand’s animation character. Someone who will carry the message, the meaning and be a very authentic local. Well, we like pizza, we like pasta, who doesn’t, it was obvious we’re not going to draw a British guy. So we created the typical local Italian hipster as the perfect character to represent the brand. It incorporated the lifestyle element, the inside knowledge, carrying a basket of things that make that world’s most favorite cuisine and it sure looked local. Who wouldn’t want that guy for a friend!