We used the teasers as a primary instrument for our Social Media campaign. We promoted the videos in a creative and engaging way in order to spread the vibe and the party spirit around the auditory in the social media. As a result we have reached 36% of our target market and made a total buzz around the web.
The whole marketing campaign this year involved articles, social media marketing, website, radio ads, video campaign, BTL activities and PR. As a result, we managed to reach nearly 54% of our target market and to make more than 2 500 guests attending the event.
At the end of the night, we had more than 2500 satisfied guests, two proposals, two YES-es and very special of moments we will never forget.
Now we are totally ready for more challenges and we look forward for the next great party.