Obecto – Recruitment

Obecto is a company that delivers software solutions to brands globally tailored to their specific needs and cases. They came to us with a rather simple task that our inspiration turned into a case – the need to recruit a small team via landing page that
 

It was time to get creative. We knew we wanted the website to look hip, funky & modern. It was necessary to have a gamification element as we wanted people to stay as long as possible in the site and observe the inside culture, thus stimulation an inside promotion process in the IT crowd. The biggest challenge was to embed a rather boring information – their structure, the required skills to apply, the work that a potential employee should expect and make it a WOW factor. So we went out of the box. So much out of the box that we ended presenting their “work radar” as a pizza, coding a mini beer game and creating a website that was not just engaging – it was as if alive. Literally in the middle of testing it we realized that we’ve created a little monster that was unable to be fully ran at devices that were older than 2 years. Though speaking with the client we both agreed this happened to serve as a “screening methodology” of “are you really a software developer”.

Thus began a journey. After the meeting with their team, speaking on what content did they require to be in the page and receiving inside information on the corporate culture and what Obecto really is we got inspired. And we are pretty sure that these particular engineers could kindle a fire in almost anyone. Imagine this – they have created their own craft beer just because their employees liked drinking beer.

In the very end the results were beyond the expectations of our client. We went so creative that we’ve outdone ourselves. Having been given a task to create a landing page that would serve to recruit a small team for a month we’ve created a landing page the client liked so much they decided to run their whole recruitment process from there. Let us tell you – after this there were tired web developers and designers, creative team with smirks on their faces, a buzz in the software community in Bulgaria and many cheers from both us and Obecto.

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