Today’s highly competitive environment compels companies to embrace new techniques of attracting and retaining valuable staff. To help them Symbol Media Group developed a service named Employer Booster. It will be useful for employers, realized the necessity of building an attractive image to employees, aiming their higher motivation and engagement. The topical term ‘employer branding’ comes as a proof for the increasing need for employers to pay greater attention to their image. Nowadays the standard conditions of work are not